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Simplo vs Buffer
Buffer and Simplo both publish to Instagram, Facebook, X and TikTok, and both have an official MCP server. The difference is who writes the posts. Buffer is a scheduler: you bring the content, its AI assistant helps you rewrite and repurpose it, and you pay per social channel, with a free plan for up to 3 channels. Simplo writes the posts for you: it reads your website, writes a week of posts in your voice and makes the pictures with your own logo and products, for one price that covers up to 3 brands.
Simplo and Buffer side by side
| Feature | Simplo | Buffer |
|---|---|---|
| Made for | Simplo:Small-business owners with no time for social media. | Buffer:Creators and small teams who want a simple, low-cost scheduler. |
| How you pay | Simplo:One plan, one price: $49.90/month, or $29.90/month billed yearly ($358.80), + tax. 500 credits a month, up to 3 brands. | Buffer:Per social channel: $5 per channel a month (Essentials, 1 user) or $10 (Team, unlimited users), billed yearly. |
| Free plan | Simplo:No. | Buffer:Yes: 3 channels, 10 scheduled posts per channel, 1 user. |
| Free trial | Simplo:3 days with 75 credits, no card. | Buffer:14 days on paid plans. |
| Posts to | Simplo:Instagram, Facebook, X and TikTok (pictures on TikTok). | Buffer:Instagram, Facebook, X, TikTok, LinkedIn, Threads, Bluesky, Pinterest, YouTube, Mastodon, Google Business Profile and Substack. |
| Writes posts for you | Simplo:Yes: ideas, full captions with hashtags, and a whole week of posts in one click. | Buffer:An AI assistant suggests ideas and rewrites, shortens and repurposes your posts, on every plan. |
| Makes the pictures | Simplo:Yes: pictures made with your logo and your own product photos. | Buffer:Not listed on its AI assistant page. |
| Learns your business | Simplo:Reads your website (or a short description) for what you sell and how you talk, then learns from your edits. | Buffer:Not documented; you set the tone yourself. |
| Before anything posts | Simplo:Everything is a draft until you schedule it or press Post now. No multi-person approval flow. | Buffer:Approval workflows on the Team plan. |
| Works from AI assistants (MCP) | Simplo:Yes, official server; sign in with OAuth, no API key. | Buffer:Yes, official server, on every plan including Free. |
Buffer facts checked on October 18, 2026 against its own pages: buffer.com/pricing · buffer.com/ai-assistant · buffer.com/mcp · support.buffer.com/article/559-using-tiktok-with-buffer
Choose Simplo if…
The hard part is deciding what to post and finding time to write it. You want the week written in your voice, with pictures of your actual products, and you only need Instagram, Facebook, X and TikTok.
Choose Buffer if…
You already have content and want the cheapest way to schedule it, need platforms Simplo doesn't post to (LinkedIn, Pinterest, YouTube, Threads, Bluesky), want a free plan, or have a team that needs approval steps.
Questions people ask
Does Simplo post to TikTok?
Yes. Simplo posts to Instagram, Facebook, X and TikTok, each connected through the platform's own sign-in. On TikTok it posts pictures.
Can I check posts before they go out?
Yes, always. Everything Simplo writes waits on your calendar as a draft, and nothing goes out until you schedule it or press Post now. You can unschedule a post right up to the moment it goes.
Does Simplo work with AI assistants?
Yes. Simplo has an official MCP server, so you can connect it to the AI assistant or code editor you already use and ask it to write, illustrate and schedule posts. You sign in to Simplo in your browser; there is no API key to copy.
How much does Simplo cost?
$49.90 a month, or $358.80 a year ($29.90 a month), plus tax, with 500 credits a month and up to 3 brands. The first 3 days are free with 75 credits and no card.
See your first week of posts free.
3-day free trial with 75 credits, no credit card. Then $29.90/month + tax, billed yearly.