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Simplo vs Hootsuite
Hootsuite is a platform for marketing teams: per-user pricing from $99 a month billed yearly, unlimited accounts on higher plans, social inboxes, listening and approval workflows. Simplo is for the owner who does social media themselves: it reads the business's website, writes a week of posts in its voice and makes the pictures with its own products, for $49.90 a month or $29.90 a month billed yearly. Both publish to Instagram, Facebook, X and TikTok, and both have an official MCP server.
Simplo and Hootsuite side by side
| Feature | Simplo | Hootsuite |
|---|---|---|
| Made for | Simplo:Small-business owners with no time for social media. | Hootsuite:Marketing teams and larger companies. |
| How you pay | Simplo:One plan, one price: $49.90/month, or $29.90/month billed yearly ($358.80), + tax. 500 credits a month, up to 3 brands. | Hootsuite:Per user: $99 a month (Standard, 10 accounts), $199 (Professional) or $399 (Advanced), billed yearly; Enterprise on request. |
| Free plan | Simplo:No. | Hootsuite:No. |
| Free trial | Simplo:3 days with 75 credits, no card. | Hootsuite:14 days, no card. |
| Posts to | Simplo:Instagram, Facebook, X and TikTok (pictures on TikTok). | Hootsuite:Instagram, Facebook, X, TikTok, LinkedIn, YouTube, Threads, Pinterest, WhatsApp and Bluesky. |
| Writes posts for you | Simplo:Yes: ideas, full captions with hashtags, and a whole week of posts in one click. | Hootsuite:Yes: an AI assistant drafts posts on every plan. |
| Makes the pictures | Simplo:Yes: pictures made with your logo and your own product photos. | Hootsuite:Yes: its plans page lists generating images with AI from Standard. |
| Learns your business | Simplo:Reads your website (or a short description) for what you sell and how you talk, then learns from your edits. | Hootsuite:Tone settings; learning your business from your website is not documented. |
| Before anything posts | Simplo:Everything is a draft until you schedule it or press Post now. No multi-person approval flow. | Hootsuite:Approval workflows on Advanced and Enterprise. |
| Works from AI assistants (MCP) | Simplo:Yes, official server; sign in with OAuth, no API key. | Hootsuite:Yes, official server for creating, scheduling and publishing posts. |
Hootsuite facts checked on October 18, 2026 against its own pages: hootsuite.com/plans · hootsuite.com/integrations/mcp
Choose Simplo if…
You run the business and do the posting yourself, you want posts written for you rather than a team tool, and you'd rather pay $29.90 a month than $99 per user.
Choose Hootsuite if…
You have a marketing team with several people, need social listening, a shared inbox, approval workflows or many accounts, or post to LinkedIn, YouTube, Pinterest, Threads or WhatsApp.
Questions people ask
Does Simplo post to TikTok?
Yes. Simplo posts to Instagram, Facebook, X and TikTok, each connected through the platform's own sign-in. On TikTok it posts pictures.
Can I check posts before they go out?
Yes, always. Everything Simplo writes waits on your calendar as a draft, and nothing goes out until you schedule it or press Post now. You can unschedule a post right up to the moment it goes.
Does Simplo work with AI assistants?
Yes. Simplo has an official MCP server, so you can connect it to the AI assistant or code editor you already use and ask it to write, illustrate and schedule posts. You sign in to Simplo in your browser; there is no API key to copy.
How much does Simplo cost?
$49.90 a month, or $358.80 a year ($29.90 a month), plus tax, with 500 credits a month and up to 3 brands. The first 3 days are free with 75 credits and no card.
See your first week of posts free.
3-day free trial with 75 credits, no credit card. Then $29.90/month + tax, billed yearly.