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Simplo vs Sprout Social
Sprout Social is built for social media teams at mid-size and large companies: per-seat pricing from $79 a month billed yearly, a shared inbox, listening, reporting and approval workflows, and an AI assistant that learns your voice from your best-performing posts. Simplo is for the owner who posts themselves: it reads the business's website, writes a week of posts in its voice and makes the pictures with its own products, for $49.90 a month or $29.90 a month billed yearly. Simplo also has an official MCP server; we found none for Sprout Social.
Simplo and Sprout Social side by side
| Feature | Simplo | Sprout Social |
|---|---|---|
| Made for | Simplo:Small-business owners with no time for social media. | Sprout Social:Social media teams at mid-size and large companies. |
| How you pay | Simplo:One plan, one price: $49.90/month, or $29.90/month billed yearly ($358.80), + tax. 500 credits a month, up to 3 brands. | Sprout Social:Per seat: $79 a month (Essentials, 5 profiles; $99 billed monthly), $199 (Standard), $299 (Professional) or $399 (Advanced), billed yearly; Enterprise on request. |
| Free plan | Simplo:No. | Sprout Social:No. |
| Free trial | Simplo:3 days with 75 credits, no card. | Sprout Social:30 days, no card. |
| Posts to | Simplo:Instagram, Facebook, X and TikTok (pictures on TikTok). | Sprout Social:Facebook, Instagram, X, LinkedIn, Threads, Pinterest and TikTok. |
| Writes posts for you | Simplo:Yes: ideas, full captions with hashtags, and a whole week of posts in one click. | Sprout Social:Yes: AI Assist writes ideas, captions and hashtags from a topic, a post or a link. |
| Makes the pictures | Simplo:Yes: pictures made with your logo and your own product photos. | Sprout Social:Not documented. |
| Learns your business | Simplo:Reads your website (or a short description) for what you sell and how you talk, then learns from your edits. | Sprout Social:Learns your voice from your top 20 performing posts; not from your website. |
| Before anything posts | Simplo:Everything is a draft until you schedule it or press Post now. No multi-person approval flow. | Sprout Social:Approval workflows on Professional and Advanced. |
| Works from AI assistants (MCP) | Simplo:Yes, official server; sign in with OAuth, no API key. | Sprout Social:No official server found. |
Sprout Social facts checked on October 18, 2026 against its own pages: sproutsocial.com/pricing · support.sproutsocial.com/hc/en-us/articles/33318590268301 · support.sproutsocial.com/hc/en-us/articles/205974715
Choose Simplo if…
You run a small business and do the posting yourself, you want posts and pictures made for you, and a per-seat team tool is more than you need.
Choose Sprout Social if…
You manage social media for a company with a team, need a shared inbox, listening, in-depth reporting or approval workflows, or post to LinkedIn, Threads or Pinterest.
Questions people ask
Does Simplo post to TikTok?
Yes. Simplo posts to Instagram, Facebook, X and TikTok, each connected through the platform's own sign-in. On TikTok it posts pictures.
Can I check posts before they go out?
Yes, always. Everything Simplo writes waits on your calendar as a draft, and nothing goes out until you schedule it or press Post now. You can unschedule a post right up to the moment it goes.
Does Simplo work with AI assistants?
Yes. Simplo has an official MCP server, so you can connect it to the AI assistant or code editor you already use and ask it to write, illustrate and schedule posts. You sign in to Simplo in your browser; there is no API key to copy.
How much does Simplo cost?
$49.90 a month, or $358.80 a year ($29.90 a month), plus tax, with 500 credits a month and up to 3 brands. The first 3 days are free with 75 credits and no card.
See your first week of posts free.
3-day free trial with 75 credits, no credit card. Then $29.90/month + tax, billed yearly.