For bakeries

A feed that smells like fresh bread.

Your day starts before sunrise and nobody has time to post at 5am. Simplo plans the week, writes the captions and makes the pictures, so every bake gets seen.

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Wildrye Bakehouse is made up. Every post here was made in Simplo.

Wildrye Bakehouse

@wildryebakehouse

12 posts

Sourdough, pastries and custom cakes. Baked before sunrise.

The week

Seven days, ready to approve.

Everything lands on your calendar as a draft. Change what you like, approve the week, and each post goes out on its day.

Wildrye Bakehouse
  1. Mon

    A sourdough loaf just out of the oven makes a small crackling sound, and we stop to listen every time.

  2. Tue

    Your sourdough can last days longer than you think

  3. Wed

    Croissants out of the oven at 6:40 and the first tray is already half spoken for.

  4. Thu

    Sourdough stays good longer than you think, if you store it right.

  5. Fri

    A lemon cake with just a few flowers on it, and the sponge underneath is the real star.

  6. Sat

    We start at 5am, and by the time you wake up the first loaves are already out.

  7. Sun

    Pre-order by Thursday and a weekend pastry box is waiting for you Saturday morning.

Carousels

The posts people save and send.

Real tips from your world, set in your colors, slide by slide.

Sourdough stays good longer than you think, if you store it right.

Ordering a custom cake goes smoother when you know what to bring to the conversation.

Reels and promos

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Promo post
Story
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Captions

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Each caption is written for where it goes, not pasted everywhere.

It is called singing. The crust cools faster than the inside, so it cracks in tiny pieces while you stand there waiting. This one was shaped yesterday afternoon, rested overnight and baked this morning. Nothing in it but flour, water, salt and our starter. Send this to the friend who still thinks bread should come from a bag.

#sourdoughbread #naturallyleavened #realbread #freshbakedbread

The 5am shift at Wildrye, start to finish. Come see what happens before you wake up.

#bakerylife #sourdoughbaker #5amshift #smallbakery #bakingbehindthescenes

Our loaves rise slowly on a natural starter, no packet yeast, and that long ferment is why the crust crackles and the inside stays tender. One small tip for the week: once you cut a loaf, rest it cut-side down on the board and wrap it in a clean cotton towel. It stays good for days, and a quick toast brings back the crunch. We bake early and we do sell out, so pre-order your loaf on our website or stop by in the morning. How do you keep your bread fresh at home?

#sourdough

Croissants, morning buns and whatever else comes out of the oven first on Saturday, packed in a box and ready for you. We bake a set number and they go fast, so reserve yours on our website before they're spoken for.

#weekendpastrybox

How it was made

All of it came from a few lines about the business.

This is what Simplo was told about Wildrye Bakehouse. With a real business, it reads your website instead and learns from the posts you publish.

What it does
A small neighborhood bakery. Naturally leavened sourdough, morning pastries and custom celebration cakes, baked before sunrise. Pre-order online or stop by until it's sold out.
Who it's for
Neighbors who want real bread, families ordering birthday cakes, and weekend pastry lovers
How it sounds
Warm, a bit playful and full of small details from the oven. Honest about selling out early.
Its colors

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