You're behind the bar from open to close. Simplo plans the week, writes the captions and makes the pictures, so regulars keep thinking about you between cups.
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Ember Lane Coffee is made up. Every post here was made in Simplo.
EL
Ember Lane Coffee
@emberlanecoffee
12 posts
Small-batch roasts, house-made pastries and a good seat.
The week
Seven days, ready to approve.
Everything lands on your calendar as a draft. Change what you like, approve the week, and each post goes out on its day.
Ember Lane CoffeeApprove week
Mon
A pour-over takes about three minutes, and we promise it's not wasted time.
Tue
Four habits make your home coffee bitter
Wed
Bitter coffee at home usually comes down to a few small habits.
Thu
The 7:45 rush at Ember Lane, as told by the people who are in it every day.
Fri
Our shot pulls for about 28 seconds, and watching it is half the fun.
Sat
The maple cardamom latte is on the menu this month, and it tastes like a cinnamon roll without the sugar crash.
Sun
The pastry case at 7:15 a.m. is the fullest it will be all day.
Carousels
The posts people save and send.
Real tips from your world, set in your colors, slide by slide.
Bitter coffee at home usually comes down to a few small habits.
Strong coffee isn't for everyone, and your order can say so.
Reels and promos
Video, offers and Stories too.
Simplo turns a post into a short Reel, and draws promos and Stories with real type, so the words are always spelled right.
ReelPromo post
Story
Captions
The same voice on every platform.
Each caption is written for where it goes, not pasted everywhere.
A pour-over takes about three minutes, and we promise it's not wasted time.
The water goes over the grounds in slow circles, the bloom puffs up, and the whole bar smells like fresh coffee before you've taken a sip.
If you've been ordering drip out of habit, send this to the friend who keeps saying they'll try a pour-over someday.
Your home coffee is probably one tweak away from great. Try weighing your beans, using water just off the boil, and grinding right before you brew. Our barista walks you through it, start to finish. Ask us anything in the comments.
Every bag of beans we sell gets roasted in a small batch in the back room of the shop, usually while the first customers are still deciding what to order.
This month's roast has been a lot of fun to work on. We pulled it a little earlier than usual to keep the sweetness up, and it tastes like brown sugar and baked apples.
If you want to taste it, we'll brew you a cup at the counter. Or take a bag home and tell us how you made it.
What do you want to know about how we roast?
#SmallBatchRoasting
Fill your loyalty card and the next house-made pastry is on us. Our morning regulars have been stamping those cards faster than we can bake. Come grab one before the rush.
#loyaltycard
How it was made
All of it came from a few lines about the business.
This is what Simplo was told about Ember Lane Coffee. With a real business, it reads your website instead and learns from the posts you publish.
What it does
A neighborhood coffee shop that roasts small batches in the back room. Espresso drinks, pour-overs, house-made pastries, bags of beans to take home, and a quiet corner for laptops until noon.
Who it's for
Regulars on their way to work, remote workers looking for a good seat, and coffee lovers who buy beans for home
How it sounds
Friendly, a little dry, and proud of the craft without being snobby. Sounds like your favorite barista.
Its colors
Now picture it with your business.
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