You're unpacking, styling and running the till. Simplo plans the week, writes the captions and makes the pictures, so every new arrival gets its moment.
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Marlowe & Thread is made up. Every post here was made in Simplo.
MT
Marlowe & Thread
@marloweandthread
12 posts
Small-batch collections and personal styling.
The week
Seven days, ready to approve.
Everything lands on your calendar as a draft. Change what you like, approve the week, and each post goes out on its day.
Marlowe & ThreadApprove week
Mon
Our new arrivals just landed, and the first piece we hung up was this soft cotton wrap shirt.
Tue
One linen shirt, four ways to wear it
Wed
One linen shirt can carry you from the office to a beach walk to dinner out.
Thu
A styling appointment is not a makeover. Here is exactly what happens in the hour.
Fri
A capsule wardrobe is not twelve beige items. Here are the ten pieces we would start with.
Sat
The winter pieces are in, made in small batches, so when your size goes, it goes.
Sun
Here is what happens in the shop at 8 a.m. before the doors open.
Carousels
The posts people save and send.
Real tips from your world, set in your colors, slide by slide.
One linen shirt can carry you from the office to a beach walk to dinner out.
Ten pieces, one wardrobe: tops, bottoms, layers and a one-and-done piece that all work together.
Reels and promos
Video, offers and Stories too.
Simplo turns a post into a short Reel, and draws promos and Stories with real type, so the words are always spelled right.
ReelPromo post
Story
Captions
The same voice on every platform.
Each caption is written for where it goes, not pasted everywhere.
It came in this week in a small batch, so there are only a few of each size.
Why we love it: the cotton is brushed on the inside, so it feels soft against your skin, and the wrap closure is adjustable, so it sits well whether you are a size 4 or a 16.
We have already styled it over jeans, tucked into a skirt, and worn open as a light jacket. Look for those looks later this week.
It is on the website and in the shop now. Save the post if you want to come back to it before your next visit.
A lot of you have asked what happens at a personal styling appointment, so here is the real version.
We start with a cup of coffee and a chat about your week: where you go, what you reach for most, and what is sitting in your closet with the tags still on. Then I pull a handful of pieces in your size and we try them together. Some go home with you, some do not, and I will tell you honestly when something is not working.
Most people leave with three or four pieces that mix with what they already own. If you have ever stood in front of a full closet with nothing to wear, this is for you.
Have you ever booked a styling session, or is it something you have been curious about?
#personalstyling
Linen wrinkles and we love it for that. It gets softer with every wash and holds up for years. If you want a crisp look all day, go for a cotton poplin instead. Which one lives in your closet?
#fabricfacts
How it was made
All of it came from a few lines about the business.
This is what Simplo was told about Marlowe & Thread. With a real business, it reads your website instead and learns from the posts you publish.
What it does
An independent women's clothing boutique with one shop and an online store. Small-batch collections, easy everyday pieces and personal styling appointments.
Who it's for
Women in their thirties to fifties who want well-made clothes and hate big-box shopping
How it sounds
Warm, stylish and honest. Gives real styling advice, like a friend who always knows what to wear.
Its colors
Now picture it with your business.
Give Simplo your website and your first week of drafts lands on your calendar. Nothing posts until you approve it.
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